It has been fashionable for quite some time now for enthusiasts to quote people like Clay Shirky on the value of social media in facilitating group campaigning activities. Anyone who has read his book, Here Comes Everybody, will know it is packed with examples of when the internet and social media has been able to bring together disparate individuals into a potent campaigning force in a way that simply would not have been possible even 10 or 15 years ago. The last election saw the Conservatives launch their proposals for creating the Big Society, which is described as:
The Big Society is a society in which individual citizens feel big: big in terms of being supported and enabled; having real and regular influence; being capable of creating change in their neighbourhood
There is of course much political debate about what it means, the extent to which it was happening already and the impact the cuts will have on the desire to create the Big Society (or Bigger Society). In principle though, empowerment of citizens within their communities is something that should be welcomed. Even Labour, who originally rubbished the idea as being just a cover for cuts, have belatedly started to engage in the debate on community campaigning and empowerment.
It was with these two themes – one technological and one political – in my head that I attended the OpenTech conference in September, hoping that some of the talks would start to join some of the dots between the internet/social media on one hand, and community empowerment and campaigning on the other. I will one day soon get round to jotting down a few thoughts on the conference more generally, but for now I will just mention the second session I attended. It was the second session of the day (audio for it here) and it had three speakers:
- Dr Sue Black talking about how she had used Twitter to raise awareness (and funds) for a campaign to save Bletchley Park [more details here]
- Nick Booth talked about how a conversation between him and several other bloggers he knew about what could contribute to their local community led to them setting up Social Media Surgeries. These were informal gatherings where advise could be gained by local businesses, campaign groups, charities etc on how better to utilise the internet and social media.
- Dr Carl Reynolds on his fight to improve the management information provided to doctors on their diagnostic accuracy [slides here]
It was a rather rushed session in the end I felt and the Q & A session was dominated by one person, towards the end, asking a bizarre set of questions about some analogies Dr Reynolds had made between medical diagnosis and fault identification in the aerospace industry. The bit that stuck with me was Booth’s talk and the idea of building up knowledge of social media in the local community.
When I returned from the Open Tech I thought I would do a bit of reconnaissance of the internet in Leeds to see what was already out there in terms of local websites, blogs, Facebook groups and so on. Through that process I have found a few good local websites (listed in my Links under Leeds) and a relatively active Twitter community. It was through these connections that I became aware of the Hyperlocal online community (search #hyperlocal on Twitter), which is really about encouraging communities to find their voice and interact in a shared space, most commonly a blog or a forum. It is all about building that shared experience of what it is to live in the same community and using those interactions to move that community in a positive direction. The development of these localised networks is supported by Talk About Local and OpenlyLocal, which has a directory of hyperlocal blogs/websites.
Even the BBC has a blog on hyperlocal websites written by none other than Nick Booth. In his most recent blog he is talking positive side effects of the social aspect of photograph sharing site Flickr:
I’m a trustee of the Birmingham Conservation Trust and last year we made a similar offer to the Birmingham Flickr group. We asked them if they’d like to take photographs of Newman Brothers, the coffin fittings factory which we had hoped to turn into a museum.
Many of the photographers love old buildings and the last minute offer tempted 15 of them to come down and take some wonderful shots. As they did so they asked us about the future of the building. We told them it was bleak because a few months beforehand funding had been withdrawn. What happened next was a campaign accelerated by the Flickr group. As they put their photographs on the web they also used their blogs and Twitter to tell the world that Newman Brothers needed help. Their care and their networks gave legs to a letter writing campaign, which turned into an e-mail and phone call campaign, which ultimately resulted in a new plan emerging for the building.
Websites like Flickr are not just collections of pictures. They are places where people forge links which are strong enough to change the places we care about.
This is one of the things that is encouraging about social media; sometimes all that is required to spur action is the catalyst of interactions and of shared sentiment. I was only commenting the other day to a family member, on Twitter as it happens, how social media has changed the interactions I have with family and friends in a positive way. My family and friends are dispersed across the globe, so using social media to communicate has been doubly effective in fact. Sadly, I still have a few curmudgeons to win over; ones who see social media as just more of the modern era’s white noise, but when I think about how much colour it has added to some of my family relationships, I do find it difficult to understand why they are still unmoved. Yes there was always e-mail and the phone before, but you would sit and dash out an e-mail with the regularity you might send tweets, and they are one to one forms of communication anyway for the most part, they are not part of a ‘family discussion’. Little interaction often mean the most in families, like sending a tweet of encouragement in difficult times, or sharing a joke or picture. I think about how much of my nephew growing up in the past few years I would feel I had missed out on if it were not for sites like Flickr, Qik and Vimeo – of course I have not physically been there, but it just feels like I have been involved.
I don’t think local communities are all that different really are they? A shared and open community dialogue should have all the kinds of positive spin offs I talk about above. Knowledge is shared, people are encouraged and motivated, debate is stimulated and curmudgeons grumble on the sidelines.